The first step to creating killer cover letters and resumes is to understand what they really are and how they should be used in a successful job search. Many people think of cover letters as mere formalities accompanying a resume, full of inflated, impersonal language, and rife with business-speak. The more syllables, the better. Resumes are generally considered documents tracing one's work history and skills. To some degree, this is true. Cover letters are formal accompaniments to resumes, intended to introduce a job candidate, while resumes do indeed explain a portion of one's work history and skills.
But cover letters and resumes are also much more than that. They are an advertisement for a quality product: you. They're marketing tools to get the attention of your desired audience-potential employers-and interest them in learning more about the product-you. How do consumer products companies get us to buy their products? Marketing. How do financial services companies attract more customers? Marketing. How do political candidates move their campaigns forward? That's right, marketing.
In this light, it's easy to see how important a killer cover letter and resume are to a job search-and how much potential these marketing tools have. But any successful marketing campaign requires a carefully crafted message that speaks directly to the needs of its audience. Your resume should make legal recruiters say, "Yes! This is exactly what we need. I want to meet this candidate to learn more."
Many job seekers make the fundamental mistake of viewing the job search in terms of their own needs and desires. While these are certainly important factors in finding a fulfilling job and career path, it is not the most effective way of approaching employers. Rather than viewing your target employers from the outside in, look at them from the inside out, and place yourself in the recruiter's shoes. You need to understand what legal employers look for in the initial review of applications, and what qualities will lead you to the next stage in the hiring process.
More than 92 percent of those surveyed reported being inundated with irrelevant responses to their job postings. Most participants indicated that they receive hundreds of responses per online job posting. Additional complaints included:
- A majority of resumes do not match the job description. [71%]
- Job seekers "blasting out" unsolicited resumes. [63%]
- Job seekers fail to follow specific resume submission instructions found in job post. [34%]
Did you hear that? The number-one complaint from employers is that most resumes they receive don't match the posted job description-most applicants are not fulfilling the employers' needs, or even trying to. While the high number of responses to job postings may be an obstacle, the lack of preparation (not to mention customization) by most job seekers presents a grand opportunity to the savvy resume writer.
